Throw away your old corporate pictures, logos, images and graphics. Or at least ban them to the archives. Now. And don’t leave any of that horrible stuff sitting on your website, by all means! It’s your company’s business card, for crying out loud. Nobody wants to keep looking at those boring, rusty, stiff, repellent visuals. It’s time for something new! Instead of wasting time and money surfing though stock image databases, go ahead and produce your own. Grab your iPhone and call a photographer, videographer or multimedia producer who will give your company (website) a fresh new look.
Some corporate websites really give me the creeps. Yuck. Is that really who they want to be?