One of the best ways to tell a story is through pictures, moving images, on film, in a video, with faces and people, with sound and music and light: personal and emotional. We all like going to the movies and being captured by the latest Hollywood saga, drama or comedy. At university ‘film history’ was one of my favorite subjects, as we got to watch old movies all the time.
So many questions, so little answers
Why don’t you want to tell a story about your company? Aren’t you proud of what you have created, established, produced? Isn’t your image, your reputation, what your CEO has to say or what your clients think of your organization, important to you personally? It’s undeniable that emotions always play a role in what we think of a person, especially one’s boss(es), of a company or of a product or service. The world is not just ruled by stock prices and bank accounts.
Companies may be driven by facts & figures, financial results, ratings and stock prices, but there is always an emotional component attached to believing in what a company’s leaders are saying; in the reasons for buying a product, service or stock and in trusting in the image or reputation of an organization. Wouldn’t you say so?
On being bold and daring
Here is the opportunity: in order to raise awareness, sell a product, create understanding, influence opinions, explain a decision or situation, inform your clients and business partners on a particular subject, give your customers a voice, reach your employees in a crisis situation, tell the story. Right here, right now. How can you expect your audiences to trust you if they can’t see or hear you? Let the tale come from the heart and you can be assured of its credibility. There is no easier way as to say it on (video)tape and play it in today’s most widely, highly and globally used communication tool, the Internet. 
I can only say: Give your story a face and a voice.
