Who are we? What do we do? What do we stand for? Be it an organization, a product, service or even a person, companies drive to achieve and maintain brand awareness. If nobody knows about the product or service a company is trying to sell, let alone the people behind it, how should they expect you to buy something in the first place. As a communication and marketing professional we strive for unsurpassed awareness, recognition and identification with our organization, products and services. Both internally and externally, by the way. In public relations our job is to influence people’s opinion whatever the respective topic, and to raise awareness of a particular subject.
Experiencing for yourself
Why not make it all into something more emotional, something that feels real, a moving experience. Of our senses, the visual and auditory ones are definitely the most widely used to reach the masses. Touch and smell might be a bit hard to bring across to millions of people simultaneously. Let’s stick to the seeing and hearing and imagine how an ad of your favorite brand makes you feel: happy, excited, affirmed, free, convinced, relaxed, secure….. J In terms of emotions, that is what you need to bring to your target audience.
In communication we are always looking for new ways of catching the attention of those already flooded with information and bombarded with messages in order to promote our brand and influence opinions. Let them take a break, lean back and watch a soothing video clip, an exciting short film or an engaging image sequence on your story. Raising awareness on your brand(s) is just another example of how video, preferably on the Internet, can be used.