What about a corporate video? In communications many of us may dream of producing a corporate video, a grand project with much prestige and pomp. Though too often it’s the budget that is too tight, or so we believe and other priorities that are consuming our time. Besides, it’s ‘”only” an image tool, I’ve heard people say.
No compromises on a lighter version of “the corporate film”
Thanks to modern technology, oh how I love those words, communication specialists have other options and easier ways of producing a company video. That’s exactly what it is, a video, prepared for the Internet, in high resolution, high quality, and with the look and feel of a corporate film. It’s true value added for your organization and when placed strategically on your Internet entry page, it is automatically broadcast to a large audience, draws attention to your website and grabs hold of your viewers. And all this at an affordable price.
If you are thinking of implementing a web TV project or creating a web TV magazine consider the following budgetary items when asking an external provider such as Solutionpark for a cost proposal:
- Project management – any professional external provider will take the lead for the external side and set up a time plan, milestones and deliverables.
- Handling – this cost item includes administrative work, bookings, organization, location scouting etc. I can only say: leave it to the pros, they know what they are doing.
- Resources and equipment: cameraman and camera, sound/audio technician, lighting – this obviously includes the specialists such as cameraman, videographer, web TV producer, sound technician as well as the respective equipment. Do you have a corporate sound, tune, melody? Every part is important in order to make your corporate video a memorable experience to watch and listen. Assuming a “standard/stationary” situation, the sound/audio technician also does the lighting and the cameraman is concentrated on the subject(s) and content of the video.
- Postproduction – following the recording, the material is cut to the requested time span and any voice over, soundtrack and/or subtitles are added. The better the raw material, the easier it is to get good imagery and a nice flow of the video afterwards.
A corporate video should be harmonious and inviting. Don’t overload it. Less is often more. Keep it simple and slick. Don’t confuse your audience with too many different messages. Web producers, e.g. from Solutionpark can develop a storyboard, write a script, research locations and recommend the most suitable procedure for shooting a company video. Don’t be surprised if the outcome is overwhelmingly positive.
