First of all I would like to set the stage for introducing a piece of sophisticated technology to you. As a great fan and believer of streaming products, I want to start by explaining some basics and getting a couple facts and possible misconceptions straight. To tell you the truth, I was pretty confused at the beginning myself. So here we go.
What is a webcast?
A webcast is a video and/or presentation that is produced and published on the Internet using so-called streaming technology. The webcast is either done ‘live’ or ‘on demand.’ Webcasting is a type of “broadcasting” over the Internet. It can be shown on an Inter-, intra or extranet. Webcasts use streaming technology to publish content on an Internet page and distribute it to many listeners and/or viewers simultaneously. There are many possibilities for using webcasts as I learned working with Solutionpark over the years.
How are webcasts used?
Webcasts are typically used for investor relations presentations to the financial community, for the transmission of annual general meetings to shareholders and the public, for recording employee events and presentations for the intranet, for broadcasting medical conferences and offering further education to doctors and scientists. These are just a couple of examples.
Who (typically) organizes the webcasts?
Mostly, investor relations and corporate communications responsibles are assigned the task of planning and organizing webcasts. Event managers, media relations people, internal communications specialists or other communication professionals might also be in charge of producing a webcast.
Why is it an indispensible communications tool? 
Once you start working with webcasts, you won’t want to go back to some of the traditional, time- and cost consuming communications tools. The preparation and production is quick, the feedback is immediate. You are flexible and fast. It’s independent of time and location, can be watched by audiences around the globe where and whenever they want to: the perfect tool for businesses on the move. I love it. And who doesn’t like moving pictures these days?!
