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	<title>Christine&#039;s Communication Blog &#187; streaming</title>
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	<description>My experiences in communication with new media, streaming technologies, internet video and webcasts</description>
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		<title>Christine&#039;s Communication Blog &#187; streaming</title>
		<link>http://blog.ccblog.ch</link>
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		<title>XXIII &#8211; Traffic, tracking, statistics – evaluation made easy</title>
		<link>http://blog.ccblog.ch/2010/03/04/xxiii-traffic-tracking-statistics-%e2%80%93-evaluation-made-easy/</link>
		<comments>http://blog.ccblog.ch/2010/03/04/xxiii-traffic-tracking-statistics-%e2%80%93-evaluation-made-easy/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 19:57:10 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[strategic communication]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=379</guid>
		<description><![CDATA[The final item listed in a good communication concept is EVALUATION. Be it through assessments, survey, interviews, benchmarking etc. We want to know if we have reached our target audience, if the message arrived at the receiving end and if &#8230; <a href="http://blog.ccblog.ch/2010/03/04/xxiii-traffic-tracking-statistics-%e2%80%93-evaluation-made-easy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=379&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Christine</media:title>
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		<title>XXII &#8211; Time and speed is key: in communication and in technology</title>
		<link>http://blog.ccblog.ch/2010/02/25/xxii-time-and-speed-is-key-in-communication-and-in-technology/</link>
		<comments>http://blog.ccblog.ch/2010/02/25/xxii-time-and-speed-is-key-in-communication-and-in-technology/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:57:58 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[strategic communication]]></category>
		<category><![CDATA[‹‹Play››]]></category>
		<category><![CDATA[encoding]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[LiveBox]]></category>
		<category><![CDATA[multi-channel]]></category>
		<category><![CDATA[satellite]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=366</guid>
		<description><![CDATA[Who wouldn’t want to benefit from using new technologies and impressing your shareholders, clients, business partners and employees with a hands-on Internet presentation? Produced in no time and cost efficiently? From a communicator’s perspective, this sounds like a gift sent &#8230; <a href="http://blog.ccblog.ch/2010/02/25/xxii-time-and-speed-is-key-in-communication-and-in-technology/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=366&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.ccblog.ch/2010/02/25/xxii-time-and-speed-is-key-in-communication-and-in-technology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2010/02/pict4234.jpg?w=300" medium="image">
			<media:title type="html">PICT4234</media:title>
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		<title>XX &#8211; Webcast provider doesn’t equal webcast provider: Interpreting a proposal</title>
		<link>http://blog.ccblog.ch/2010/02/12/xx-webcast-provider-doesn%e2%80%99t-equal-webcast-provider-interpreting-a-proposal/</link>
		<comments>http://blog.ccblog.ch/2010/02/12/xx-webcast-provider-doesn%e2%80%99t-equal-webcast-provider-interpreting-a-proposal/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 19:31:05 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[Akamai]]></category>
		<category><![CDATA[cameraman]]></category>
		<category><![CDATA[external provider]]></category>
		<category><![CDATA[proposal]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[streaming engineer]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=362</guid>
		<description><![CDATA[As a communication professional we are often confronted with trying to interpret a proposal that has landed on our desks from one of our external providers. Ok we asked for one, but now it’s our job to check and see &#8230; <a href="http://blog.ccblog.ch/2010/02/12/xx-webcast-provider-doesn%e2%80%99t-equal-webcast-provider-interpreting-a-proposal/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=362&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.ccblog.ch/2010/02/12/xx-webcast-provider-doesn%e2%80%99t-equal-webcast-provider-interpreting-a-proposal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2010/02/events-261641.jpg?w=300" medium="image">
			<media:title type="html">Remote00062</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2010/02/events-26100.jpg?w=300" medium="image">
			<media:title type="html">DSC_0033</media:title>
		</media:content>
	</item>
		<item>
		<title>XVII &#8211; Coming to your computer soon: communicating new corporate values</title>
		<link>http://blog.ccblog.ch/2010/01/20/xvii-coming-to-your-computer-soon-communicating-new-corporate-values/</link>
		<comments>http://blog.ccblog.ch/2010/01/20/xvii-coming-to-your-computer-soon-communicating-new-corporate-values/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:00:36 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[strategic communication]]></category>
		<category><![CDATA[communication concept]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[multimedia producer]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=342</guid>
		<description><![CDATA[When we launched our new corporate values, I, a communication professional working for an international reinsurance company, was told that four new core values had been defined and were now to be communicated to the entire staff. “Come up with &#8230; <a href="http://blog.ccblog.ch/2010/01/20/xvii-coming-to-your-computer-soon-communicating-new-corporate-values/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=342&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.ccblog.ch/2010/01/20/xvii-coming-to-your-computer-soon-communicating-new-corporate-values/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2010/01/events-26167.jpg?w=300" medium="image">
			<media:title type="html">Remote00064</media:title>
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			<media:title type="html">DSC_0083</media:title>
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	</item>
		<item>
		<title>XI &#8211; One of the most important events of the year</title>
		<link>http://blog.ccblog.ch/2009/11/25/xi-one-of-the-most-important-events-of-the-year/</link>
		<comments>http://blog.ccblog.ch/2009/11/25/xi-one-of-the-most-important-events-of-the-year/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:46:42 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[event communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[shareholder communication]]></category>
		<category><![CDATA[annual general meeting]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[Executive and Board members]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[shareholders]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=294</guid>
		<description><![CDATA[The Annual General Meeting (AGM) is always a highlight in a company’s yearly event calendar. So much preparation, so many things to think about, so much budget spent for a single half day. Nevertheless, it’s an important event for internal &#8230; <a href="http://blog.ccblog.ch/2009/11/25/xi-one-of-the-most-important-events-of-the-year/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=294&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.ccblog.ch/2009/11/25/xi-one-of-the-most-important-events-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87e1fc75d37e204d935be988845195a2?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2009/11/solutionpark-xi-1.jpg?w=300" medium="image">
			<media:title type="html">Solutionpark-XI.1</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2009/11/solutionpark-xi-2.jpg?w=300" medium="image">
			<media:title type="html">Solutionpark-XI.2</media:title>
		</media:content>
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		<item>
		<title>VII &#8211; Before the camera starts rolling</title>
		<link>http://blog.ccblog.ch/2009/10/29/vii-before-the-camera-starts-rolling/</link>
		<comments>http://blog.ccblog.ch/2009/10/29/vii-before-the-camera-starts-rolling/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 08:14:05 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[event communication]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[electrical power]]></category>
		<category><![CDATA[encode]]></category>
		<category><![CDATA[engineer]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[external provider]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investor presentation]]></category>
		<category><![CDATA[IT security]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[live event]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[press conference]]></category>
		<category><![CDATA[record]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[staff event]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web TV producer]]></category>
		<category><![CDATA[webcsast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=237</guid>
		<description><![CDATA[When you are working with external providers I find it most helpful to get to know them personally. It makes life much easier in the long run. At the beginning I invested a couple hours to travel across town with &#8230; <a href="http://blog.ccblog.ch/2009/10/29/vii-before-the-camera-starts-rolling/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=237&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2009/10/pict42342.jpg?w=300" medium="image">
			<media:title type="html">Solutionpark equipment</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2009/10/img_1520.jpg?w=300" medium="image">
			<media:title type="html">IMG_1520</media:title>
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		<title>V &#8211; See me, hear me; loud and clear: the value of webcasting</title>
		<link>http://blog.ccblog.ch/2009/10/15/v-see-me-hear-me-loud-and-clear-the-value-of-webcasting/</link>
		<comments>http://blog.ccblog.ch/2009/10/15/v-see-me-hear-me-loud-and-clear-the-value-of-webcasting/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 07:00:47 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[business TV]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company message]]></category>
		<category><![CDATA[employee information event]]></category>
		<category><![CDATA[Executive Team]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investor calls]]></category>
		<category><![CDATA[live audience]]></category>
		<category><![CDATA[presentation webcast]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=179</guid>
		<description><![CDATA[Let me make one thing clear: There is tremendous value in introducing streaming products to your organization, if you believe it or not. Why? Because you are communicating directly, practically face-to-face and in a transparent and uncensored manner with your &#8230; <a href="http://blog.ccblog.ch/2009/10/15/v-see-me-hear-me-loud-and-clear-the-value-of-webcasting/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=179&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

		<media:content url="http://ccomblog.files.wordpress.com/2009/09/picture-16.png?w=300" medium="image">
			<media:title type="html">Picture 16</media:title>
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		<title>IV &#8211; If you are expecting more of others, expect more from yourself too</title>
		<link>http://blog.ccblog.ch/2009/10/08/iv-if-you-are-excepting-more-of-others-expect-more-from-yourself-too/</link>
		<comments>http://blog.ccblog.ch/2009/10/08/iv-if-you-are-excepting-more-of-others-expect-more-from-yourself-too/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 12:50:34 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[strategic communication]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[crisis situation]]></category>
		<category><![CDATA[engineer]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[live streaming]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[video stream]]></category>
		<category><![CDATA[web TV producer]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://blog.ccblog.ch/?p=160</guid>
		<description><![CDATA[I have been working in communication departments for many years for demanding bosses and evenmore demanding CEOs. The orders are passed down the line and we tend to, at least sometimes, pass on those tasks to outside parties. Some communications &#8230; <a href="http://blog.ccblog.ch/2009/10/08/iv-if-you-are-excepting-more-of-others-expect-more-from-yourself-too/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=160&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
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		<title>III &#8211; Talking from a communicator’s perspective</title>
		<link>http://blog.ccblog.ch/2009/10/01/iii-talking-from-a-communicator%e2%80%99s-perspective/</link>
		<comments>http://blog.ccblog.ch/2009/10/01/iii-talking-from-a-communicator%e2%80%99s-perspective/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 07:00:38 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[event communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[communicator]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[external partner]]></category>
		<category><![CDATA[recording]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://ccomblog.wordpress.com/?p=66</guid>
		<description><![CDATA[As a busy communications professional you surely have a lot on your plate and don’t want to be bothered by yet another communications tool. I know how that feels, believe me. But, and there is a big BUT, I was &#8230; <a href="http://blog.ccblog.ch/2009/10/01/iii-talking-from-a-communicator%e2%80%99s-perspective/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=66&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Christine</media:title>
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		<media:content url="http://ccomblog.files.wordpress.com/2009/09/picture-142.png?w=300" medium="image">
			<media:title type="html">Picture 14</media:title>
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			<media:title type="html">P1040178</media:title>
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		<title>I &#8211; Webcast – why me? Introduction to an indispensible communications tool</title>
		<link>http://blog.ccblog.ch/2009/09/29/i-webcast-%e2%80%93-why-me-introduction-to-an-indispensible-communications-tool/</link>
		<comments>http://blog.ccblog.ch/2009/09/29/i-webcast-%e2%80%93-why-me-introduction-to-an-indispensible-communications-tool/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 12:30:34 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[corporate communication]]></category>
		<category><![CDATA[employee relations]]></category>
		<category><![CDATA[event communication]]></category>
		<category><![CDATA[internal communication]]></category>
		<category><![CDATA[annual general meeting]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[employee event]]></category>
		<category><![CDATA[event manager]]></category>
		<category><![CDATA[extranet]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[listeners]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[shareholder]]></category>
		<category><![CDATA[Solutionpark]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viewers]]></category>
		<category><![CDATA[webcast]]></category>

		<guid isPermaLink="false">http://ccomblog.wordpress.com/?p=43</guid>
		<description><![CDATA[First of all I would like to set the stage for introducing a piece of sophisticated technology to you. As a great fan and believer of streaming products, I want to start by explaining some basics and getting a couple &#8230; <a href="http://blog.ccblog.ch/2009/09/29/i-webcast-%e2%80%93-why-me-introduction-to-an-indispensible-communications-tool/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.ccblog.ch&amp;blog=9277250&amp;post=43&amp;subd=ccomblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Christine</media:title>
		</media:content>

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			<media:title type="html">IMG_1540</media:title>
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			<media:title type="html">pic6</media:title>
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